The Kingdom of Ardrossan Campaign

In 2024, a former Juno-nominated rockstar turned land developer enlisted us to promote Ardrossan, a hamlet near Sherwood Park, Alberta. He wanted a campaign that broke away from the typical “work, live, play” messaging used in community promotions. Ardrossan’s appeal lies in offering spacious homes, large lots, and premium amenities at a lower price than Sherwood Park, inspiring our “Kingdom of Ardrossan” campaign. We embraced a playful, royalty-themed approach, emphasizing the freedom to live like royalty with more space and lower taxes. Using hyper-targeted ads like billboards, bus ads, cinema, digital and print in Edify magazine, we focused on reaching potential buyers from Sherwood Park. A themed dinner with local influencers generated content to keep the momentum going when the final show home opened. The campaign’s impact was evident, with home sales doubling compared to 2023 and new development underway, positioning Ardrossan as an easy option for home buyers.