Home Hydrogen

Qualico Communities and ATCO Energy Systems partnered to develop North America’s largest hydrogen-heated community near Edmonton, supporting Alberta’s decarbonization efforts. Public perceptions of hydrogen heating were improving, but concerns about safety persisted. It was crucial to communicate that Home Hydrogen offers the same comfort, reliability, and safety as natural gas. We crafted a strategic campaign to engage government, industry, and public audiences by developing the branding and key messaging. We coined “Home Hydrogen” to create a clear identity and reinforce its role in Alberta’s energy innovation. We employed 3D Visual Storytelling to create inviting, paper-house-style images to highlight HomeOne’s warmth and reliability. We built an interactive installation within HomeOne to educate visitors on hydrogen’s lifecycle and benefits. Finally, we got the word out with a targeted PR and communications strategy that built trust in hydrogen heating, and earned over $2.2M in media coverage. The HomeOne demonstration home in Sherwood Park has become a vital proof-of-concept, hosting government officials, industry leaders, and media. Through strategic messaging, immersive storytelling, and educational outreach, the project successfully positions Home Hydrogen as a sustainable, viable alternative for home heating.