The Epicentrics

With the introduction of five new Edmonton-based retailers downtown, we launched a bold, stylish campaign to celebrate these trailblazers. The campaign profiled both new and long-established businesses that have made downtown their home. Through a mix of social media, local media features, and stylish visuals, we highlighted their unique offerings and the vital role they play in keeping Edmonton’s downtown vibrant and unique. The campaign created a buzz around downtown’s retail scene, attracting more foot traffic and sparking conversations about shopping local. It reinforced the message that Edmonton’s independent businesses are not just surviving but thriving—and shaping the city’s future.