Berlin Fashion Week (Edmonton Edition)

Our namesake city of Berlin puts its own spin on chic. While historic fashion houses dominate the runways of Paris and Milan, Berlin marches to its own beat with a focus on young designers and eclectic, unexpected looks. 

A previous tradition at our agency, we brought our own spin on the event back from hiatus for an annual celebration that coincided with the actual timing of Berlin Fashion Week.

We asked some of our trendsetters to take the reins this year, and they delivered a full suite of TikTok-ready daily themes: Bold and Bright, Simply Bows, Get Groovy, Camping Chic, and Eclectic Grandpa. Provided with inspiration pics and outfit tips, we were encouraged to think outside the box. And did we deliver! Each morning, our boardroom transformed into a hub of excitement as we showed off our looks. Quick photoshoots followed our meetings, turning everyone into runway stars for a week.

But beyond the fashion frenzy, our office fashion week brought us closer as a team and brought forward some extra flair to our work routine. Looking good meant feeling good, and that translated into some seriously productive days.

As winter's cold lingered outside, our office radiated warmth and style. While our celebration may have been miles away from the runways of Berlin, we think our unique, Edmonton take on fashion week was nothing short of fabulous.

As the curtains close on another Berlin Fashion Week in our office, we're already looking forward to next year. It's not just about the clothes; it's about camaraderie, creativity, and a whole lot of fun. Until next Berlin Fashion Week, stay stylish and keep slaying the office runway!