Every Kid Deserves a Shot

The Edmonton Oilers Community Foundation (EOCF) committed to a new focus area in 2023: supporting children and youth across Oil Country to achieve their full potential. We were tasked with naming this new initiative, developing an internal rollout strategy, and finally launching it to the public. "Every Kid Deserves a Shot” was met with approval and enthusiasm at each stage of our internal launch timeline. With all the internal decision makers on board, we then introduced the new initiative to the public with a powerful launch video. This piece not only highlighted the new direction of EOCF but also vividly portrayed the bright future awaiting children in Oil Country. Premiering on national TV during the NHL Heritage Classic and across online platforms, the video reached a worldwide audience.