Alberta Cancer Foundation
We Cross Cancer
No One Crosses Cancer Alone.
The Alberta Cancer Foundation approached us as they set out a major fundraising campaign in support of the internationally renowned Cross Cancer Institute. Every December, between Giving Tuesday and year end, the ACF puts forth its biggest ask to the community. A campaign like has to give people a reason to act and the clear opportunity to join a movement. We built a vibrant, authentic identity and brand platform, a series videos, ads and media events. We walked alongside the client and team at the Cross and helped them eclipse their $30 million fundraising target for the campaign.
What we did
Branding
Campaign
Media, Comms + Public Relations
Strategy
Interactive + Digital
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