Insights

This Blog is Brat

July 24, 2024
This Blog is Brat
Share
Today (literally this morning), Justin wanted to learn about the cultural phenomenon of BRAT. A trend that is taking over the internet right now, which started with the release of Charli XCX's new album. And because I am chronically online and the youngest in the office, I became the resident expert. After educating the office, we thought you might want to know about this too. So here is your quick guide to brat, with very little research – just vibes.

To Define "BRAT"
  • Girlhood
  • No BS Mentality
  • Authenticity
  • Individualism
  • livin’ life
  • the range of emotions a young adult may feel in the early stages of life (this one is so real)
BRAT in Fashion
  • With the trend cycle moving at a faster rate than ever due to internet culture, there is a desire for individualism.
  • clean girl aesthetic is OVER
  • Indie Sleaze
  • Slime Green
BRAT in Design
  • Post Modernism
  • Anti Formalism
  • Mixed Media
  • Deconstructivism
  • Heta Uma (unskillfully good design)
BRAT x Kamala Harris
  • Kamala is Brat (Charli XCX tweeted that)
  • Kamala is woman
  • Be relatable
  • Using what is trending to engage with young voters for maximum impact
  • The Atlantic does a pretty good job of explaining it

To conclude brat is a lifestyle. It is not for everyone. I myself am not giving brat. I be thinking about the cost opportunity of my 20s. thanks for reading.

— your resident 22 year old gen-z.